Designer Inspired Scent Laundry Wash
Laundry detergent infused with fragrance oils inspired by the world's most coveted perfumes. Your clothes, dressed in luxury — at 1% of the price.
The Detergent
Scent lasts up to 2 weeks on fabric
Deep-clean formula that's tough on stains, soft on fibres
100% vegan & cruelty-free, septic-safe, kind to sensitive skin
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Jessica R.
"My boyfriend said I smelled so delicious and didn't stop flirting. Made my day."
Alex K.
"Mate at work leaned in and asked if I was wearing Aventus. As if it was my $30 detergent."
James. A
"Opened my wardrobe a week after washing and it hit me like a perfume counter. I just stood there sniffing my own jumpers."
Avenue (Insp Creed Aventus)
Get It By
Get It By
Thousands Swear by This Detergent for Compliment-Worthy Clothes & Weeks of Lasting Scent
Compliments You Didn’t Expect — And Can’t Forget
From subtle moments to bold praise
"I get compliments every time I wear something fresh out of the wash. People assume I've sprayed perfume on. I haven't worn perfume in a month."
"I was skeptical that any detergent could smell like Baccarat. Then I opened the bottle. Then I opened my wardrobe a week later. Rouge 541 is off by one number and nothing else."
"My bedsheets smell like a five-star hotel. Genuinely changed how much I look forward to laundry day, which is a sentence I never thought I'd write."
"My husband's gym clothes used to be a biohazard. Now his t-shirts smell like Avenue. He gets compliments at the gym. At the GYM."
"I never thought of using a scented deodrant, i've always just spent my money of perfumes but this makes it even more powerful. People notice everywhere!"
Make Them Look Twice Everytime
Make Them Look Twice Everytime
Your Wardrobe, Elevated
Every wash wraps your clothes in a fragrance inspired by the world's most iconic perfumes — for pennies per load.
Scent That Stays
Encapsulated fragrance technology keeps clothes smelling incredible for up to 2 weeks — folded, hung, or worn.
The Compliment Magnet
Leaves a subtle scent trail as you move, drawing "you smell amazing" comments without a single spritz of perfume.
Clean Comes First
A powerful plant-based formula that lifts stains, brightens colours and stays gentle on sensitive skin.
Did you know?
Meanwhile, the fragrance in most laundry detergents is an afterthought: cheap, generic, and designed to survive exactly one tumble-dry before disappearing forever.
The average designer perfume costs $150–$300 a bottle — and most of it evaporates within hours. You're paying luxury prices for a scent that's gone by lunchtime.
Thats Where We Come In
We flipped the formula. Instead of spending on marketing and celebrity ads, we invested in the two things that matter: a serious cleaning base and premium fragrance oils inspired by the perfumes people actually covet. The result is laundry that cleans like the best on the shelf — and smells like the best in the department store. One capful, and every t-shirt, towel and bedsheet becomes part of your signature scent.
Compliments That Speak For Themselves
Elizabeth P.,
Verified Customer
“I don't know what's in this, but my whole airing cupboard smells like a Mayfair boutique. I've started leaving the door open on purpose.”
Jessica R.,
Verified Customer
“Honestly didn't expect much, but wow. I washed my interview blazer in Code Bleu and the interviewer literally said I seemed 'very put together.' I got the job. Coincidence? Probably. Am I crediting the detergent? Absolutely.”
Emma R.,
Verified Customer
“The first night I wore a jumper washed in Rouge 541, my flatmate followed me around the kitchen asking what perfume I'd bought. It's the detergent. It's just the detergent.”
Common Questions About The Detergent
Does it really smell like the designer perfumes?
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Our scents are inspired by iconic fragrances — crafted by perfumers to capture the same note profiles (the saffron-amber warmth of Rouge 541, the pineapple-and-smoke of Avenue, and so on). They're not affiliated with the original brands, but side by side, most people can't tell the difference on fabric.
How long does it last?
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Up to 2 weeks on stored fabric, and all day on clothes you're wearing. Movement and body heat release the encapsulated fragrance gradually, so the scent renews itself as you go about your day.
Will it be too strong?
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No — it's designed to sit close to the fabric, like a well-applied perfume rather than an air freshener. You'll catch it when you move, hug someone, or pull a shirt over your head. Want it stronger? Add an extra half-capful.
Does it actually clean well, or is it just fragrance?
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It cleans first, smells second. The plant-based enzyme formula tackles stains, odours and body oils as effectively as leading premium detergents — the fragrance is the bonus, not the product.
Is it safe for sensitive skin?
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Yes. The formula is dermatologically tested, hypoallergenic, vegan, and free from phosphates, parabens and dyes. It's gentle enough for baby clothes and bedding.
What if I don’t notice a difference?
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Then you get your money back. Every order comes with a 30-Day Money-Back Guarantee — use the whole bottle, and if you're not getting compliments, we'll refund you in full. No returns, no forms, no fuss.
What Makes It So Captivating?
Two things, really: serious cleaning science, and fragrance oils that have no business being in a laundry bottle.
How Our Formula Outshines Regular Detergent
How Our Formula Outshines Regular Detergent
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The Detergent
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Fragrance inspired by designer perfumes
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Scent lasts up to 2 weeks on fabric
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Encapsulated slow-release fragrance technology
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Vegan, cruelty-free & sensitive-skin safe
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Premium plant-based stain removal
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30-Day Money-Back Guarantee
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